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June 5, 2012

ICAN is an education consultant for students who want to study abroad i.e Singapore, Malaysia, United Kingdom, USA. ICAN’s online presence is very important to them, because of their customer’s profile is: young, internet savvy and well educated. ICAN approached Bueno with the goal: “please make them find us in Google when they researching about studying abroad.”

ICAN’s current 1000 unique visitors per month from search engine, in 8 months is unbelievable. Because at first, they had like only 10 unique visitors per month and this is because they didn’t even rank in Google. We researched the potential keyword strategy, optimized their on site website content, maintaining the relationships with the universities (which ICAN’s represent to the student) to put back-links to ICAN.

At first, the decision to slim down the keyword focus was a bit difficult. Because all the keywords are important to them, but we had to focus in order to succeed ranking. We had to let go 10 keywords, down to 4. And looking back that day, probably the decision was right; because right now ICAN office is getting busier everyday, thanks to the inquiries from search engines. Mission accomplished? We think it is.

Felix Widjaja

Felix is the art/creative guy in Bueno. He is one of Bueno founder. He comes from technical and information system background. Felix holds degree in computer science and work as programmer in his early career; He’s one of the first dot com bubble survivors and has been designing websites since late 90’s. Stumbled into web design (again) at his late office career, quickly turned him to what he truly is. Fun fact: Felix had a rock band since 8th grade as guitarist. On college, the band plays in several local cafes, he was keyboardist at that time.

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