Home / BlogBest Influencer Marketing Tools for Better Marketing Strategy
January 17, 2017

The term of influencer is about person, group or entity with capability to influence more people to follow. Word of mouth might be classic strategy, but it still the most effective and efficient method at all. In this article, you will get to know about the best influencer marketing tools to promote and increase brand awareness. Starting point is word of mouth strategy that turns into new era due to social media. You might not realize that social media is new form of this marketing strategy. People talk and discuss about anything, including products, brands, shops, and stores. From this thing, you understand why small shops get more customers just from social media. The next section will give the insight how this stuff work.


Best influencer marketing tools come from demographic analysis. It looks very complex procedure for beginners. Many approaches are available to analysis influencers and demographic is the simplest one. Selling product to certain group gives the high probability to obtain customers. Of course, big market expands your probability to reach customer, but not people who will pay. Demographic consists of several fields such as gender, age, interest, hobby, region, etc. Practically, this analysis uses statistical tools as basic methods, but in simplified form. You do not have to target the top demographic group, because it is tough competition. Many sellers and producers enter this market. One solution is to pick group with low members but high traffic.

Demographic is done then you need to focus on content analysis. Tons of topics are discussed in social media. You need to isolate specific topic that relates to product. As similar to demographic analysis, the content should be specific. For illustration, you can produce t-shirt with the abstract theme. People with age between seventeen and thirty are your potential buyers. The problem is about market share. There are tons of sellers to compete each other. To solve this problem, you should pick specific content with the most probability to attract product. This is the difficult decision when using the best influencer marketing tools, but very reliable.


There is controversy in online marketing strategy. Artist, public figure, and high profile people are the most influencers. However, you will find many accounts with similar followers in term of number and content. Having bigger followers does not guarantee the best result for your product. Influencers are about traffic. People in this category talk and discuss the same topic every day. This is the real word of mouth from digital era. Therefore, the best influencer marketing tools supply what you need the most to attract more customers.


Felix Widjaja

Felix is the art/creative guy in Bueno. He is one of Bueno founder. He comes from technical and information system background. Felix holds degree in computer science and work as programmer in his early career; He’s one of the first dot com bubble survivors and has been designing websites since late 90’s. Stumbled into web design (again) at his late office career, quickly turned him to what he truly is. Fun fact: Felix had a rock band since 8th grade as guitarist. On college, the band plays in several local cafes, he was keyboardist at that time.

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