Home / BlogThe Ultimate Penguin 5 Spam-Filter
November 20, 2013

If you are familiar with spam you often receive in emails or elsewhere around the websites you visit, the Penguin Live is something you have heard of. The Penguin Live is a system created and designed by Google to help them locate suspicious spam throughout their organic searches.
The spam messages you receive in your mail have been quite a headache for everyone the past few years. Their presence is almost always uninvited, they won’t seem to stop coming in and it seems that everything you try doing is giving you zero results. Thanks to Google, you can now enjoy spam free mail.

Their latest release of the spam fighting algorithm is often called the Penguin 5. Its predecessor, the Penguin 2 shares quite a lot in common with the latest type which is why Google officially refers to it as the Penguin 2.1. Google had created an anti-span team aiming at combating spam messages that reach your mail in all sorts of ways. Still about the name, Google has officially only released the Penguin types: the Penguin 1, 2 and 3. However in between every release, they repeatedly insert slight and minor changes to the filter system causing quite some confusion.

One of their spam-fighting products was the Panda. It was designed to fight low quality contents in a blink of an eye and leave no traces of spam in your account. At one point the Panda 3.0 evolved into the Panda 3.92 which is easily the most confusing extension ever. The Penguin 2.1 they have recently released is equivalent to the Penguin 5 everyone is more familiar with. This goes without saying that if Google hadn’t been focusing on minor changes so much, their anti-spam products would stir more attention and recognition. Their Penguin version is an algorithmic based spam-fighter that allows the impact of 3% to 1% of queries. This number varies from type to type but in general all Penguin anti-spam products are aimed at combating more thoroughly. Released early in October 2013, the Penguin 5 or officially released as the Penguin Live 2.1 has created a 1% impact on queries.

The team utilizes algorithm to sort spam threats and make sure they are banned from access into Google searches and personal accounts moreover. A spam can easily infiltrate a Google result or search and this is where they further their access into personal accounts. Especially if a site has recently invested in paid links, a spam is able to sense this. A spam is also very prone to nest in a website, at times websites that are high in traffic. The task of the Penguin Live is to detect sites like this to keep the entire system and other users out of trouble. Google’s Penguin works by marking sites that are suspicious and letting you know about it. If you are an owner of a site and have been hit by Penguin, especially the latest, there are several scenarios to this. The first one is to take action and wait until you see that you traffic improves again. Traffic is very important for any website therefore losing the amount of traffic is a consequence of being hit by the Penguin Live. The second scenario is that you remove bad links from your site manually. This will help the Penguin system trust you once again and revive the traffic you have been so used to seeing. If you have done everything in your power to combat the paid links, remove bad links from your site and be in compliance with the spam-free rules but are still seeing alerts from Google, let the team know and they will get to this immediately by either lifting the ban or mailing you what the problem might be. Sadly it is only after the ban is lifted can you continue to your daily activities in running the website again.

Google also launched Google Hummingbird scheme. Hummingbird alone is a ranking mechanism that lists sites that are registered in their organic search engine. The Penguin Live and all Penguin or Panda filter systems are an integral part of the scheme and therefore are not to be seen as individual organs. Basically, every time you enter a keyword that you are looking for, the Hummingbird sorts the information and ranks it based on the relevancy.

The Penguin stops an organic listing from appearing on Google searches if the site contains spam or suspicious links. The Hummingbird scheme was given this name to imitate the precision and fast work of a Humming bird in real life. It works in a matter of seconds and provides the most complete compilation of finding most relevant to your research. If several years before, the Hummingbird only provided general information on highlighted searches, today the information you are provided are more precise and specific. They have extended their aim to help you reach the right solution and not only provide information. In correlation to the traffic losses several are complaining about, this can only be guessed as the works of the newly installed Hummingbird or utter misfortune. Either way, if you have seen no significant loss in the last month, then you have passed the Penguin Live 2.1 and Hummingbird test smoothly! SEO mechanisms are also not changed in case you are worried. Both Penguin and Hummingbird appreciate high quality content and original substances for websites. If you are interested in accessing more information about the Penguin 2.1 or any Penguin types for that matter, Google are sure to always publish their press releases online allowing for everyone to be updated with the changes that are going on.

Andrew Teh

In Bueno, Andrew works as Chief Marketing & Service Performance officer. He focused around client services and education, service quality assurance, marketing, business development and business operation. Andrew oversees the growth of Bueno and drives the strategy development of global pitches. His industry experience span 10 years and includes software and website development, business development, business management, service quality assurance, training and support.

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