Home / BlogThe Journey of Google Algorithm
February 4, 2015

When any word that is typed into Google search engine, Google will directly provide list of the most related and closest answers. This is what Google has done since it was established and has become their main business. The giant search engine has initiated to use Google algorithm as its tools. Since the algorithm was used, it has been going through regular updates, including for its algorithm for about 500 to 600 times in one year.

The updates have been carried out to improve the quality of the search engine result. There are various effects coming out as the side effects of the algorithm updates. Some are happy with the positive impacts from the updates, while some others are upset because they get the negative impacts. Obviously, the ones who get the impacts are those internet marketers.

Google Algorithm Journey

Google algorithm was first officially announced in September 2002. Before this time, the search engine did the job through refreshing the index every month and updating the PageRank. This was usually called as Google Dance. The next development is that Google Dance grew into major updates of algorithm, and this becomes an ordinary update with the first change of the algorithm, called Boston. Since then, the algorithm used as the tool for the search engine has kept going through big changes every year. There are reasons why Google take this kind of actions. Understanding those reasons of the Google algorithm update, it will help the internet marketers to provide a clearer perspective of what steps to do to improve their websites’ performances.

Panda algorithm was launched in February 2012. It aims for the sake of providing content relevant to what is being sought by the Internet users. Google did the renewal also to improve the ranking of good quality websites with qualified content over websites that have poor and irrelevant contents. Penguin, this algorithm was launched in April 2012. This time, Google aimed to break the black hat practices on SEO and websites that do webspam.

In turn, it appreciates those who provide good quality content and using the white hat technique. Next update of the Google algorithm is Hummingbird, which was launched on September 26, 2013. The algorithm was more focused on the semantic feature of words used in the search engine so that the results are more precise and faster. After that, Pigeon was launched on July 24, 2014. The algorithm is intended to focus on the interpretation of the local signal by the search engine.

Google always puts high priority of the quality of their search engine. One of the ways is regularly updating the Google algorithm. Those who are closely related to the impacts every time Google makes changes are expected to learn on how to put their websites into more secure position, such as by having qualified contents.

Andrew Teh

In Bueno, Andrew works as Chief Marketing & Service Performance officer. He focused around client services and education, service quality assurance, marketing, business development and business operation. Andrew oversees the growth of Bueno and drives the strategy development of global pitches. His industry experience span 10 years and includes software and website development, business development, business management, service quality assurance, training and support.

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