Home / BlogHow Web Analytics Impact Your Sales
September 30, 2014

analytics-ecommerce

Last month Google analytics academy launched interesting training about how we analyze our website, user behaviour and demographic to increase sales from our website. If you have time or little bit interested in analytics, you can visit it at: https://analyticsacademy.withgoogle.com/

Interesting part is, e-commerce has been known since 2000 in Indonesia (maybe before that), but how many people in Indonesia have knowledge or perhaps using Google analytics or any web analytics tools to analyze their website? or improve their website to gain more sales or engagement with their user? I talked to several friends and clients who run online shop, and discussed with them how do they maximized or increase their sales? In summary they have 5 methods:

  1. Instagram / any social network (twitter/fb/etc)
  2. Paid search
  3. SEO
  4. Offline Ads
  5. Blackberry group (but not as many as before)

Surprisingly, web analytics has not been one of them, at least it’s not for small – middle size online shop. So, I asked them, do you know anything about web analytics or perhaps Google Analytics?

YES, THEY DO

So I replied the “what data did u usually see from Google Analytics?”, they said:”I only need to know how many visitors come to my website, ¬†that’s it”.

But what if I tell you web analytic can give great impact for your sales?
Here, some benefit from web analytic:

  1. Get better insight where you should spend your money to reduced customer acquisition cost
  2. Deliver campaign to reach right audience in the right moment and measure the impact
  3. Audit your page: site-speed, alert and in-page analytics. A beautiful website would be meaningless if it doesn’t work well
  4. Analyze social media conversion and engagement within the website and which content that generate more conversion not only the traffic
  5. Find out where you should promote your new product

Share your thought/opinion regarding web analytic.

 

 

Andrew Teh

In Bueno, Andrew works as Chief Marketing & Service Performance officer. He focused around client services and education, service quality assurance, marketing, business development and business operation. Andrew oversees the growth of Bueno and drives the strategy development of global pitches. His industry experience span 10 years and includes software and website development, business development, business management, service quality assurance, training and support.

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