Home / BlogWhat You Need to Know about Google New Algorithm: RankBrain
October 20, 2016

Google Algorythm RankBrain

You may be wondering about what you need to know about Google new algorithm: RankBrain. This new algorithm is claimed as a force to change the SEO world and how SEO will work. Many people start to make a fuss over RankBrain as soon as the introduction. If it’s truly the one that will bring such changes, learning and understanding how it works will be helpful. RankBrain has been implemented for a while. As of now, this system is responsible for only a small percentage of Google search results while Google’s primary algorithm, Hummingbird is still working.

An Algorithm That ‘Learns’

RankBrain is system with an artificial intelligence system carved into it. The system is capable of processing a variety of Google queries due to its ability to learn continuously. The best results can be seen from its response to the long-tail keywords. It is also very effective in dealing with ambiguous keywords, slang, queries with poor definition, keywords with several meanings and the other formations of words. It understands the meaning behind text and spot the essence of the text. This leads to searches won’t be revolved around words within a text but rather the intention of the queries.

Modifying the Troublesome Keywords by Understanding Them

When trying to understand what you need to know about Google new algorithm: RankBrain, you can think in the same way of the experts who consider RankBrain as a modifier. It is a modifier to the troublesome queries by understanding them and provides more direct answers. Experts believe that RankBrain works hand in hand with Hummingbird although that the both of them processing queries separately. As aforementioned, RankBrain has only small percentage of Google’s searches. It only concerns the small number of keywords. However, if it is proven to be viable, it won’t be strange to see it implemented into all of Google’s searches.

Possible Advantages of RankBrain

The ability to learn and understand keywords bring advantages to the users of Google search engine. For the starter, RankBrain will follow the train of thought of search engine users. It will help providing search results by considering the previous queries of users. Let’s say that you enter a particularly such as a query like “How old is Brad Pitt?” Before RankBrain is implemented, your search result will get stuck in the words you typed in the search box. However, after the implementation of RankBrain, Google understands that you want a direct answer for your direct question.

The intelligence of RankBrain doesn’t stop there. RankBrain understands the meaning of words within phrases. You can enter a long query asking for something and you’ll get the more refined and direct answer.  In the future, Google will be more and more like human in term of understanding the needs of its users. The thing that truly changed is Google’s perspective in observing web contents. Google is still providing advantage to the well written contents those improving the user experience. And so, what you need to know about Google new algorithm: RankBrain will also let you know that you don’t need to change your SEO strategy, at least for now.


Felix Widjaja

Felix is the art/creative guy in Bueno. He is one of Bueno founder. He comes from technical and information system background. Felix holds degree in computer science and work as programmer in his early career; He’s one of the first dot com bubble survivors and has been designing websites since late 90’s. Stumbled into web design (again) at his late office career, quickly turned him to what he truly is. Fun fact: Felix had a rock band since 8th grade as guitarist. On college, the band plays in several local cafes, he was keyboardist at that time.

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